Adidas College NIL Program

About the Project

Produced athlete spotlight campaigns for Adidas' college NIL program. Creative direction, filming, and editing for campaigns featuring Miller Moss (football) and Chloe Spreen (Purechill line). Social-first vertical video and photo content built for Instagram and TikTok.

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The Brief

Adidas needed college NIL content that looked native to Instagram and TikTok rather than like a TV spot cut down to fit. Two very different athletes — Miller Moss on the football side and Chloe Spreen for the Purechill line — had to feel like themselves on camera while still carrying a national brand.

How We Shot It

We handled creative direction, filming and editing end to end, shooting vertical-first so the framing was built for the feed instead of cropped into it afterwards. Each athlete got both motion and stills from the same sessions, which keeps the look consistent across a campaign and gives the brand a deeper library from one shoot day.

Why It Matters

Working directly inside a global brand's college NIL programme means operating to brand standards, athlete schedules and compliance requirements at once. It is the clearest signal that Mack Media can be trusted with a national account, not just a regional one.

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