Crocs x Ava Vickers
Crocs — 2025
About the Project
Two creative campaigns for Crocs featuring Indiana University volleyball player Ava Vickers. NIL-focused content blending athletic performance with lifestyle branding for Crocs' college athlete roster.
Want Results Like This?The Brief
Two separate creative campaigns for Crocs built around Indiana University volleyball player Ava Vickers. The brief sat between two registers — athletic performance and lifestyle branding — and had to read as credible in both without becoming a compromise.
How We Shot It
We built each campaign around a distinct creative direction rather than reusing one look twice, shooting performance and lifestyle setups in the same production block. Output was social-first stills and motion for Crocs' college athlete roster.
Why It Matters
Being asked back for a second campaign by the same brand, for the same athlete, is the strongest signal available that the first one worked. It also demonstrates range — the same crew shooting hard athletic content and lifestyle in one day.
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Project Media
