Brand & NIL Division
NIL Agency for Athletes & Brands
From athlete spotlights to national commercial campaigns — content built for the feeds your audience actually watches. Adidas. Gatorade. Stanley. Crocs. The Big Ten. We're the production company behind the campaigns.
Trusted by
As Featured On
Who We Work With
Which One Are You?
Brands & Agencies
You need a production partner who speaks sports culture fluently and delivers national-campaign quality.
See Brand Services →Events & Athletic Orgs
Tournaments, conferences, and athletic programs that want ESPN-grade coverage and activations.
Book Event Coverage →Athletes
You're building your name and need content that makes brands want to work with you.
Build Your Brand →For Brands
We Know Sports Culture. We Know Production.
Most production houses lack sports fluency. Most sports creators lack production quality. We have both — and the brand portfolio to prove it.
NIL Athlete Campaigns
End-to-end production for brand x athlete partnerships. Creative direction, filming, editing, and social-ready deliverables.
Commercial Production
Full-crew commercial shoots. Director, DP, camera ops, gaffer, sound, drone, editors, PAs. We've run 10+ person productions.
Social-First Content
Vertical video, short-form cuts, and platform-native content built for Instagram, TikTok, and YouTube.
Event Activations
Photo activations, instant-delivery stations, and branded VIP photo booths at live events.
Photo Campaigns
Product photography, lifestyle shoots, and athlete portrait sessions for brand and advertising use.
Documentary Content
Long-form brand stories, athlete docuseries, and behind-the-scenes content that builds emotional connection.
For Athletes
Build Your Brand. Land More Deals.
72% of NIL deals involve social media content. We create the professional content that makes brands want to work with you.
Personal Brand Content
Professional photo and video content for your social channels. Stand out from the crowd.
NIL-Ready Media Kit
Portfolio-quality content that shows brands what you bring to the table.
Social Media Cuts
Platform-optimized vertical video for Reels, TikTok, and Shorts. Built for engagement.
Brand x Athlete
Campaigns and Stories We've Produced
Behind the scenes of our Stanley commercial with Notre Dame's Riley Leonard and Jeremiyah Love, Max Clark's Gatorade Player of the Year experience, and an episode of The Max Clark Project.
The Roster
Athletes We've Filmed
From NBA arenas to Gatorade Player of the Year surprises — these are some of the athletes who've been in front of our lenses.
Gordon Hayward
NBA — Charlotte Hornets
Jaden Ivey
NBA — Detroit Pistons
Trayce Jackson-Davis
NBA — Golden State Warriors
Lance Stephenson
NBA — Indiana Pacers
Kelan Martin
NBA — Indiana Pacers
Kyle Guy
Pro Basketball — Spain
Max Clark
MLB — Detroit Tigers
Riley Leonard
Notre Dame Football — Stanley Campaign
Jeremiyah Love
Notre Dame Football — Stanley Campaign
Miller Moss
College Football — Adidas NIL
Chloe Spreen
College Basketball — Adidas NIL
Ava Vickers
IU Volleyball — Crocs NIL
Kennedy Fuller
Gatorade Player of the Year
Ref Rob
Viral Sports Creator
How It Works
From Brief to the Feed in Three Steps
Whether you're a brand activating an athlete or an athlete building your name — here's exactly what working with us looks like.
Campaign Brief
One call to align on goals, athletes, platforms, and deliverables. We'll tell you straight what it takes and quote it within 24 hours.
Creative & Coordination
Concepts, shot lists, locations, and athlete scheduling — handled end-to-end by our team so your campaign stays on timeline.
Shoot & Social-Ready Delivery
Filmed anywhere in the country, edited for the feed, and delivered fast — vertical cuts, hero film, and BTS included.
Have a Campaign in Mind?
Adidas, Gatorade, and Crocs trusted us with theirs.
Start a Brand ProjectFree consultation — (463) 275-6225 · reply within 24 hours
Brand Portfolio
Selected Brand & NIL Work
Adidas College NIL
Miller Moss & Chloe Spreen athlete spotlights
Gatorade Player of the Year
POY surprise presentations — Max Clark, Kennedy Fuller
Stanley x Notre Dame
Riley Leonard & Jeremiyah Love campaign
Crocs x Ava Vickers
IU Volleyball creative campaigns
Big Ten Fan Fest
Photo activations, cinematic recaps, VIP booths
CFB National Championship
VIP events, highlight film, BTS photography
Client Love
What People Are Saying
They are top notch. I def recommend them. They shoot with elite equipment and have amazing editing skills.
They turned our NIL campaign around in under a week and the content performed better than anything we'd done in-house.
From concept to final cut, Mack Media nailed it. Our athlete content got more engagement in one week than our last three campaigns combined.
From the Blog
NIL & Brand Content Insights
FAQ
NIL & Brand Content FAQ
What is NIL content creation?
NIL (Name, Image, and Likeness) content creation is professional video and photo production for college athletes and the brands that partner with them. We produce social-first content, commercial campaigns, and athlete spotlight videos for brands like Adidas, Crocs, and Gatorade.
Do you work directly with athletes or with brands?
Both. We produce NIL content for national brands (Adidas, Crocs, Gatorade, Stanley) and also work directly with college athletes building their personal brands. Whether you're a brand looking for a production partner or an athlete who needs content, we can help.
What brands has Mack Media produced NIL content for?
We've produced NIL campaigns for Adidas (Miller Moss, Chloe Spreen), Crocs (Ava Vickers / IU Volleyball), Gatorade (Max Clark, Kennedy Fuller), and Stanley (Riley Leonard, Jeremiyah Love / Notre Dame Football).
What does an NIL agency do?
NIL agencies help college athletes earn from their name, image and likeness, but they do different jobs. Some represent athletes and negotiate deals. Mack Media works on the content side: creative direction, filming, editing and delivery for brand x athlete campaigns, plus personal brand content for athletes who want to show sponsors what they bring.
What do you deliver from an NIL shoot?
Social-first video and photos built for the platforms the campaign runs on: vertical cuts for Instagram, TikTok and YouTube Shorts, plus stills shot in the same session so the campaign looks consistent. National campaigns like our Stanley shoot also include horizontal versions for web and paid media.
Where is Mack Media located?
We're based in Indianapolis, Indiana. We travel nationwide for sports events, brand campaigns, and weddings — no travel restrictions.
How do I book Mack Media?
Fill out the inquiry form on our contact page or call us at (463) 275-6225. Tell us about your project and we'll get back to you within 24 hours with next steps.