Gatorade Player of the Year
Gatorade — 2022–2025
About the Project
Filmed Gatorade Player of the Year surprise presentations across the country. Traveled to LA for Max Clark (3-time National Baseball POY) and San Diego for Kennedy Fuller (National Girls Soccer POY). Documentary-style storytelling capturing the moments athletes learn they've been chosen.
Want Results Like This?The Brief
A Gatorade Player of the Year presentation is a genuine surprise, which means there is exactly one take. No rehearsal, no reset, and the emotional beat everyone came for lasts a few seconds. It also happens wherever the athlete is — which meant travelling to Los Angeles for Max Clark and San Diego for Kennedy Fuller.
How We Shot It
We covered these documentary-style: multiple angles pre-rigged, crew positioned before the athlete arrives, and no direction in the moment itself. Coverage ran from the build-up through the reveal and the reaction afterwards, then cut both a long-form piece and short social versions from the same footage.
Why It Matters
Three years of repeat work on a national programme, across multiple sports and multiple states. Surprise-reveal shoots are unforgiving — you either got it or you did not — and being asked back is the only review that counts.
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