Indianapolis 500
Indianapolis Motor Speedway — 2023–2025
About the Project
Annual coverage of the Indianapolis 500 — the greatest spectacle in racing. Behind-the-scenes access, fan experience documentation, and cinematic event recaps from the world's most famous racetrack.
Want Results Like This?The Brief
The Indianapolis 500 is the largest single-day sporting event in the world, staged at a track most crews only ever see from the grandstand. Annual coverage means finding something new each year at an event that has run for over a century.
How We Shot It
Coverage built around behind-the-scenes access rather than the race itself — the parts of the day spectators do not see — plus fan experience documentation and cinematic recaps. Social cuts ran alongside for same-day use.
Why It Matters
Three consecutive years at the Speedway, in our own backyard. Repeat access to an event of that scale is not something you can buy on a single booking, and it anchors the Indianapolis side of the portfolio.
Gallery
